Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.
The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
“With this tool, businesses can effortlessly grow their social networks, gather valuable customer information and develop simple, targeted marketing campaigns,” the team at Mood Media said in their formal announcement.
Subscribers to the service are provided a special Mood Social Wi-Fi router that is connected to the business’s existing broadband Internet service. While in the location, customers seeking a connection are prompted to select the free Wi-Fi on their mobile devices. Once connected, they are directed to a custom login page where they are invited to connect with the business on social media in exchange for using the free connection.
“We are very encouraged by the positive results we’ve seen with our testing, and we anticipate this tool to be a significant asset to small- and medium-sized businesses who are looking to raise brand awareness and increase their social media activity,” says David Van Epps, Global Chief Product Officer at Mood Media.