Earlier this week, as Apple reported earnings for its third fiscal quarter of 2014, analysts were quick to pounce on the Cupertino, California-based tech giant in response to the slacking sales of the company’s once industry-dominating tablet, the iPad.
But amidst growing global competition from the likes of Samsung, Amazon, and Microsoft, Apple’s market share has continued to dwindle, even though the iPad remains the leading tablet across the global landscape.
According to IDC, Apple’s Q2 iPad market share clocks in at 26.9% — down from 33% in the same quarter of 2013. In second place is Samsung, which has a 17.2% market share as of Q2 2014.
Interestingly, Apple’s decline comes even as the worldwide tablet market grew 11.0% year-over-year in the second quarter of 2014.
The International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker calls for slower tablet growth in 2014 compared to the previous year. But the market is still growing, indeed.
“As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC Research Director for Tablets. “We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market.”