IDC Compelled to Cut Tablet Projections for 2014

Tablets may still be on top of the mobile tech market, but shipments are losing momentum. Based on a greater decline in demand than predicted in the first …

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IDC Compelled to Cut Tablet Projections for 2014Tablets may still be on top of the mobile tech market, but shipments are losing momentum.

Based on a greater decline in demand than predicted in the first quarter and concerns that tablets and 2-in-1s will face additional market challenges the rest of the year, International Data Corporation (IDC) has lowered its 2014 worldwide tablet plus 2-in-1 forecast to 245.4 million units.

That’s down from the previous forecast of 260.9 million units.

IDC says its new forecast represents a 12.1% year-over-year growth rate, which is notably lower than the 51.8% year-over-year growth of 2013.

“Two major issues are causing the tablet market to slow down. First, consumers are keeping their tablets, especially higher-cost models from major vendors, far longer than originally anticipated. And when they do buy a new one they are often passing their existing tablet off to another member of the family,” explains Tom Mainelli, Program Vice President of Devices & Displays at IDC.

“Second,” he concludes, “the rise of phablets – smartphones with 5.5-inch and larger screens – are causing many people to second-guess tablet purchases as the larger screens on these phones are often adequate for tasks once reserved for tablets.”

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