IAB: Mobile Advertising Makes History in 2013

IAB Mobile Advertising Makes History in 2013According to new data from the IAB, Internet ad revenues are now at all-time highs.

Revenues touched a “landmark” $20.1 billion level during the first six months of 2013. The information was published Wednesday in the IAB’s Internet Advertising Revenue Report.

In the big picture, this revenue spike represents an 18 percent increase over last year’s first-half ad revenues of $17 billion.

Additionally, the IAB report shows that mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period last year.

Digital video, a component of display-related advertising, was another hot commodity, taking in $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion

Not surprisingly, search revenues in the first half of 2013 were also up, totaling $8.7 billion (an increase of 7 percent from $8.1 billion in the first half of 2012).

“Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow,” says Randall Rothenberg, President and CEO of IAB. “Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.”