This week, MMW learned that the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence have just named the center’s first Board of Advisors.
The board includes 19 high-level executives from blue-chip brands and leading agencies.
This new group will provide insights and recommendations that will help propel digital video – including mobile, over-the-top, and all other platforms – as a dynamic medium for creativity in programming and marketing.
Those added to the Digital Video Center Board of Advisors include:
- Jordan Bitterman – Chief Strategy Officer, Mindshare
- Ari Bluman – Chief Digital Investment Officer, GroupM
- David Cohen – Chief Investment Officer, UM
- Mac Delaney – Senior Vice President, Programmatic, SMG Group
- Carl Fremont, Global Chief Digital Officer, MEC
- Marianne Gambelli – Chief Investment Officer, Horizon
- Jennifer Gardner – Director Media Investment and Partnerships, Unilever
- Jon Halvorson – Director, Global Media & Entertainment, General Motors
- Adam Kasper – Chief Media Officer, Havas
- Mike Law – Executive Vice President, Managing Director, Video Investment, Dentsu Aegis
- John Lisko, Executive Communications Director, Saatchi & Saatchi
- Kristian Magel – Chief Investment Officer, Initiative
- John Muszynski – Chief Investment Officer, Spark
- John Nitti – Chief Investment Officer, ZenithOptimedia
- Lou Paskalis – Senior Vice President – Enterprise Media Executive, Bank of America
- Amanda Richman – President, Investment & Activation, Starcom WW
- Jonathan Schaaf – President, Digital Investment, Omnicom Media Group
- Adam Shlachter – Chief Investment Officer, DigitasLBi
- Julian Zilberbrand – Executive Vice President, Activation Standards, Insights and Technology, Zenith
“A deep understanding between media buyers and sellers is critical in overcoming challenges and finding opportunities in the digital video advertising arena,” said Anna Bager, Senior Vice President of Mobile and Video at the IAB and General Manager of the Digital Video Center. “This new advisory board is being established to bridge the gap between the buy and sell-side – allowing for an open forum where discussion and debate can take place in the name of building a stronger foundation for digital video’s growth.”
