HSN Brings Mobile Shopping Platform to Sprint’s ID App Bundle Program

Making it easier than ever to shop – and possibly even go broke – right from your cell phone, the Home Shopping Nework (HSN) is bringing its mobile shopping platform to Sprint’s ID app bundle program.

The arrival of the free HSN app on select Sprint ID Android phones will enable shoppers to access HSN’s special offers and live broadcasts all of which assist mobile subscribers in discovering and shopping for their favorite HSN brands.

Some of the biggest names in food, music, and fashion have brought their lucrative brands to HSN, including Wolfgang Puck, Twiggy London, Jonathan Adler, Mariah Carey and Lancôme.

“HSN ID is perfect for on-the-go shoppers because it puts all of their favorite HSN products right in the palm of their hand,” said John McDevitt, Vice President of Advanced Services for HSN. “Our new Android capability is the latest development in our efforts to remain at the forefront of transactional innovation by providing our customers with their own ‘ID’ full of content specifically tailored to their needs.”

HSN ID users are still free to search more than 100,000 apps in Android Market and download additional apps to their phone to add even further personalization.