Here’s What’s Happening in Mobile Marketing

Here’s What’s Happening in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Email marketing is still at the top of all other marketing channels when it comes to ROI. Arguably, it remains the most engaging medium. And though some see it is the grandfather of marketing methods, it is still being improved every day.

This week, Ben Stewart, the co-founder and Chief Technology Officer of e-commerce marketing platform Social Rebate, reached out to MMW to share some of the vast knowledge he has gleaned from constructing successful social media marketing campaigns for over 300 online retailers in 2013 alone.

Once again illustrating why the world’s leading social channels must be factored into your digital marketing efforts, the following infographic from CeBit, which reveals the top social business trends in 2014, confirms that mobile social strongly influences purchasing decisions today.

Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as a marketing platform, this quote applies most fittingly to mobile marketing.

While mobile ad spending has been growing by leaps and bounds, digital ad spending as a whole is reaching all-time highs. Digital ad spend refers to any paid digital advertisements meant for viewership on desktops, laptops, tablets, smartphones, and any other connected devices. It is estimated that digital ad spending will increase by over 14 % in 2014, reaching $137 billion worldwide.

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