Here’s What’s Happening in Mobile Marketing

Here's What's Happening in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

This year at SXSW, QR codes are everywhere. And while they’re nothing new in the digital realm, their growing adoption among consumers and companies is notable nonetheless. Last night in Austin at the mega convention, Mahala introduced its new digital commerce platform, which allows consumers and fans to purchase digital content or merchandise directly from artists, labels or merchants, using their mobile phones.

By focusing on trusted, independently produced articles, San Francisco, California-based InPowered plans to not only take on the native advertising trend head first, but also use it to their best advantage.

According to some industry professionals, the marketing muscle of quality and relevant digital content is second to none. And one of the biggest brands in beer is about to find out if there’s any truth to that assertion.

One day removed from St. Patrick’s Day, there’s some rather unfortunate news to report on the SMS front in Ireland. According to reports out of Europe, text messaging has virtually “collapsed” in Ireland.

This week, with “SXSW” perpetually trending worldwide on Twitter, SXSW videos racking up thousands of views on YouTube, and images from the convention lighting up Instagram, it’s clear that the SXSW brand has been a boon to other brands looking to generate attention in response to their presence at the mammoth Austin, Texas-based convention.

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