Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015

MMW was briefed at length this morning by the team at Shopular, which has just announced the findings of its 2015 Mobile Retail Outlook Survey, which takes a deep dive into consumers’ attitudes toward mobile browsing and buying and the retail experience for the New Year.

Pop Quiz for Mobile Marketers: Who is Most Likely to Own Wearables?

With talk of the wearable screen becoming the next major destination for mobile marketing efforts, it comes as no surprise that we’re seeing more research conducted these days regarding wearables and, in particular, the individuals most inclined to adopt these devices.
MMA Brings New Mobile Marketing Leadership into the Fold

The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam Gold will now serve as the new SVP of Global Membership and Sponsorships, While Erica DeLorenzo will serve as Senior Director of Global Membership.

Email Open Rate in UK Shows Increasing Activity on Mobile

What’s the skinny on email marketing in the mother country? Interestingly, December research from email intelligence company Return Path indicates that mobile is having a deleterious effect on consumer emailing habits.

Yahoo Goes for the Gusto; Will Merge Flurry, Gemini to Move More Mobile Marketing

What’s new with Yahoo? Get ready for an amalgam of the company’s mobile analytics platform Flurry with mobile ad buying platform Gemini in February, which industry observers believe might just give Yahoo an edge over Facebook and Google.

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