Here’s What Happened in Mobile Marketing This Week

Here's What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

From newbies in the field, to the legends of Madison Avenue, everyone in the industry knows that a successful marketing campaign is simply incomplete today without the inclusion of social media. With a record number of Americans using smartphones to surf the web, open emails, and interact with others on social media, it was inevitable that this day would come.

Just in time for the new year, market research firm Infonetics Research has published excerpts from its latest SMS/MMS Security Gateways, market size and forecasts report. The report in question tracks short message service (SMS) and multimedia messaging service (MMS) security gateways.

Jim Dougherty of Leaders West recently explored the psychology behind social sharing, a phenomenon that many digital marketers struggle to understand as they strive to generate leads, sales, and brand awareness through the social sharing phenomenon.

The introductory line on a recent entry on mobileStorm‘s popular Digital Marketing Blog put it best: It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted. With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses where they dwell – on mobile.

On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA – released their first “UberInsights of 2014: a Digital BCS Snapshot.” The report provides a quick view of  Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game. In the process, it highlights some of the new imperatives of marketing in 2014.

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