Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

The Frugal Blogger: In U.S., Bloggers Bank on Social Media Marketing to Rustle Up Traffic
Behold the lowly blogger: a person whose pockets house more lint than gold. Though blogs have proliferated, a mere 8.7 percent can afford to belly up to the bar for paid promotional services.

Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study

“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the company’s digital efforts are generating stunning returns,” says Larry Dignan in a ZDNet piece this week.
SMS Engagement Can Improve Mobile Results For Merchants, Says 3Cinteractive Exec
Brian Heikes, the Vice President of Product at 3Cinteractive, knows that “brands, marketers and merchants are continuously looking for ways to engage their customers through the use of apps.”

Endurance International Group Will Acquire Constant Contact; Firms Look to Better Serve SMBs
Endurance International Group Holdings, Inc. has just announced it is acquiring Constant Contact, Inc. The transaction has been approved by the boards of directors of both firms.

Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the topic of a Mobile Marketing Association (MMA) webinar on Thursday, November 12 from 1 to 2 p.m. (CST).

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