Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

comScore has just published new data from its comScore MobiLens and Mobile Metrix. 147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September 2013. That’s up 4.5 percent since June 2013.

Shares of Twitter debuted this morning on the New York Stock Exchange trading under the ticker TWTR and opening at $45.10, which is nearly 75% above its initial offering price. The opening price values Twitter at $31 billion.

Instagram is now the fastest growing social network among marketing professionals tapping into the social space. Simply Measured reports that 71 percent of the world’s largest brands now use Instagram.

App Annie today announced a new advertising analytics solution for app marketers. The solution in question, the company says, will help solve a major problem in the mobile advertising space – the challenge of tracking data from multiple ad networks in one place.

On Monday, BlackBerry announced the ouster of its longtime CEO Thorsen Heins. Earlier today, MMW reported that BlackBerry has entered into an agreement pursuant to which Fairfax Financial Holdings Limited and other institutional investors will invest in BlackBerry to the tune of $1 billion.

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