Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage that’s broad across the globe. Why?

mPulse Mobile Confirms Acquisition of Healthcare Division of Archer USA, Inc.
On Tuesday morning, MMW was briefed by the team at mPulse Mobile about their big news today.

Swrve’s New Predictive Marketing Games Proves a Winner
The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here. Why? That reality can be attributed to Swrve’s Predictive Marketing for Games.

deltaDNA Debuts New ‘SmartAds’ Ad Management Platform
The mobile ad industry has been buzzing in recent weeks in response to the latest offering from deltaDNA, an analytics and game personalization platform.

India’s Smartphone Market Heating Up
No surprise here. The smartphone market in India is growing at a breakneck pace. According to the International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, 26.5 million smartphones were shipped to India in the second quarter of 2015 (2Q15).

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