Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Making a Good Impression: Ad Tech Companies Help Deliver Critical Messages
AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too — something downright laudable. These ad-tech companies have teamed up with Epsilon-owned Conversant to distribute emergency alert notifications to both desktop and mobile devices.

Google’s Data Proof of Mobile Search Ad Effectiveness
Mobile search ads appear to be working very well, indeed. Google data suggest people who have clicked on mobile-search ads spend more money in stores than those who click on desktop search ads. In fact, a third of retailer Target’s mobile-search ads “led to a user visiting one of its stores during the 2014 holiday season,” according to a recent story by Alistair Barr posted by Nasdaq.

YouTube Adds Shoppable Ads in Bid to Inspire Action
YouTube has changed its commercials so they are much more interactive — and actionable. “A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images, and links to purchase a product on a brand’s site,” reports AdAge. “They can also use these ads to remarket to people who may have checked out a product on a brand’s site without checking out.”

Facebook Taps Tugboat Yards So Web Publishers Can Take Reader Payments
Everyone now knows that Facebook is seeking to become a content hub — one that keeps members on site with things like “instant articles” that load without leaving Facebook’s site.

Webinar: Mobile is Eating the World (How Marketing Can Cope)
The Mobile Marketing Association (MMA) along with the folks at Swrve are about to present a webinar. And you’re invited.

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