Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Which Ad Format Will Dominate 2015?
It’s 2015. It’s also “the year of the native ad,” says Yahoo! CEO Marissa Mayer. “Yahoo! is pushing the native advertising industry forward as fast as it can,” notes stock analysis site Trefis. “With a headline on its blog declaring 2015 “The Year of the Native Ad,” and claiming the industry will double in size within the next three years, Yahoo! CEO Marissa Mayer wants to move to #1 from her current #3 position in the mobile advertising business.”

Mobile Patent Market Led by IBM Once Again
A new market report from Chetan Sharma Consulting confirms that there’s a new leader in the mobile patents space.

When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s on top? Facebook, of course, which accounted for 68 percent of them.

Infographic: Mobile SEO and Surviving the Google Update
For some, it conjures the type of fear once only reserved for the Zombie Apocalypse. But today, April 21st is a date far more horrific than even Friday, the 13th. On this occasion, Google will revise its algorithm, potentially elevating mobile-optimized sites while penalizing those that aren’t mobile-ready.

SITO Mobile Launches New Mobile Campaign Management Platform
SITO Mobile, a mobile engagement platform provider, reached out to MMW this week to herald its launch of Version 1.0 of its self-serve campaign management platform for the small and mid-sized business market.

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