Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market
There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites.

More Digital Ad Spend Being Consumed by Mobile
Digital ad spend continues to explode globally, but that likely would be possible without the assistance of mobile.

Ya Hear That, Marketers? Consumers Are ‘More Motivated by Loyalty Programs than Ever Before’
MMW was briefed on Tuesday by the team at Bond Brand Loyalty about their newest report — a report showing that loyalty programs are white hot and only growing hotter.

Mobile Advertising is ‘All About ME’
According to Opera Mediaworks, mobile advertising is “all about me.” That was the clever announcement at least when the company touted its new self-serve mobile advertising platform for personal brands this week.

What Google’s Algorithm Change Means for Holdouts on Mobile Responsive Websites
Do users on mobile want mobile-friendly results when they do searches on their phones? Of course they do. After all, it makes sense in our increasingly mobile age — especially to the folks at Google.

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