Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

China Internet a Really Big Grid with 649 Million Users, Majority on Mobile
China has grown into one really big market for internet usage — and the surge shows little sign of slowing. Recent data from The China Internet Network Information Center, the number of Internet users grew 5 percent in 2014 to about 649 million. That means nearly half of China’s population (47.9 percent) is now firmly on the grid.

The Future of Connected Health: Industry Experts Dish on Digital Healthcare in New eMarketer Report
Who knows most about what’s happening in the world of digital healthcare? The most knowledgeable sources of information aren’t just healthcare providers themselves, but a host of stakeholders toiling in the vineyards of the coming revolution in healthcare.

Infographic: 5 Mobile Marketing Mistakes You Might Be Making
Mobile marketing sure looks easy — but it only looks that way. Coming up with a winning mobile marketing strategy sounds easy — but it only sounds that way.

Mobile Still Tops Retailers’ Priority Lists, a division of the National Retail Federation, is out with a new report indicating that mobile isn’t budging as a top priority for retailers.

Gartner: Internet of Things to Shake Things Up
While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become reality. According to a new report from Gartner, more than 40 percent of organizations expect the Internet of Things (IoT) to “transform their business or offer significant new revenue or cost-savings opportunities in the short term (over the next three years), rising to 60 percent in the long term (more than five years).”

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