Healthcare Takes Center Stage at SXSW

Healthcare Takes Center Stage at SXSWAs our sister site mHealthWatch is also reporting, the 2014 SXSW event is rolling along in Austin, Texas and the issue of chronic healthcare management is coming into focus.

This week, Brian Sherwell, Creative Director of Sparks Grove, a division of North Highland, spoke at the South by Southwest festival – one of the largest festivals of its kind, bringing together interactive, film and music.

Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services to some of the world’s leading brands.

With regard to Sherwell, he presented a session titled “Visualizing Chronic Health Conditions.” The ability to visualize health data has the potential to materially impact disease management, Sewell explained.

Data visualization is an excellent tool to explain complex diseases and show people more effective ways to manage their health. This is increasingly important as 133 million people, almost 1 out of every 2 adults, have a chronic illness.

The talk centered around Brian’s own personal experience with using off-the-shelf activity trackers combined with continuous blood sugar monitoring to better understand his blood sugar management regimen through data visualization.

He also expanded on how the insights derived from combining data visualization combined with continuous tracking could be used in patient education for chronic health management.

To learn more about related sessions on the SXSW schedule for Wednesday and the rest of this week, click here.

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