Yes, e-commerce is big and mobile is growing.
But still, 95 percent of U.S. consumer spending still happens offline in local markets.
“In the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls,” according to BIA/Kelsey and Marchex.
In fact, BIA/Kelsey and Marchex peg call-influenced consumer spending at $1 trillion in the U.S. alone.
Soon, a webinar will help marketers get a grip on those dynamics.
Scheduled for TODAY (Thursday, November 19) from 1 to 2 p.m. (CST), the webinar will address:
- How can brand advertisers use search to drive, measure and track incoming phone leads?
- How can call analytics be used to iterate and optimize search campaign tactics?
- How does the opportunity differ in high-value verticals like auto, home services, and insurance
- How should publishers and media companies embrace call commerce to attract ad dollars?
Speakers include Matt Muilenburg, Senior Vice President, Offline Product Solutions & Strategy, Marchex; Adarsh Nair, Senior Director, Product & Engineering, Marchex; and Michael Boland, Chief Analyst, VP of Content, BIA/Kelsey.
The webinar will divulge “never before seen BIA/Kelsey Call Commerce forecast data” and also dissect tactics for driving, converting, and measuring inbound phone leads. The slate of speakers also intends to discuss recent case studies spotlighting what’s working and not working in call commerce.
Want to register? Click here.