Guohe, China’s largest mobile ad mediation platform, has published the industry’s first infographic for the rapidly growing Chinese mobile advertising market.
The company partnered with iResearch, a leading market research firm in China, to take a deep dive into a variety of data points derived from the first half of 2011. Some of the interesting takeaways include the fact that iOS ad impressions outweigh Android by more than 16%, and that Apple in general receives 58% of all tracked impressions. Also interesting is how dominant the iPad is in the Chinese tablet market — accounting for over 98% of total mobile ad impressions on tablet devices.
They’ve produced one of the more comprehensive infographics we’ve seen in a while, painting a rather interesting picture of the mobile advertising landscape in one of the more advanced mobile ecosystems in the world. Enjoy . . .
