Groupon, the daily deals giant that continues to rebound from a near implosion, remains in the hunt for its previous glories. But it may have found yet another promising path along the road back.
The company has just launched an initiative that takes Groupon into the mobile POS market.
Meet Groupon’s new iPad-based platform called “Gnome.” The solution, we’re told, brings an end to the need for presenting a paper coupon or even a digital coupon on a mobile screen during the checkout process at a physical retailer.
Pronounced G-nome, the platform has been designed to let merchants redeem Groupon vouchers via Bluetooth or a customers’ name, while also allowing the business to share customer feedback via Facebook and Twitter.
“When it’s complete, Gnome will serve as an operating system for merchants to run their entire operation and enable them to create real-time promotions that bring customers into their business when they need them the most,” Eric Lefkofsky, CEO of Groupon, is quoted by The Drum. “Gnome is an important step towards our long-term mission of creating a world where merchants are constantly connected to the Groupon local commerce platform.”
Groupon says Gnome will be available in the coming months.