‘Groupon Now’ to Offer Time and Location Specific Deals via Mobile

Groupon is poised to roll out the red carpet for its latest venture – one that aims to effectively influence our lives in a more direct way than …

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Groupon is poised to roll out the red carpet for its latest venture – one that aims to effectively influence our lives in a more direct way than Groupon ever has before. According to the company’s power players, “Groupon Now” will launch next month and supplement the daily Groupon deals “by offering time and location specific deals.”

When a user opens up the smartphone app, he or she will be presented with just two buttons: “I’m hungry” and “I’m bored.”

Groupon executives tell Reuters that either choice will spark a broad range of choices “depending on the time and location of the mobile user.”

In essence, the new service will bring actionable coupons and discounts to customers who can use them in the moment, rather than simply providing a random discount that may be fun to capitalize on next weekend.

The logic behind the offering is a win-win for both mobile customers and participating businesses. “By offering deals during slow business at specific locations,” Groupon says, “businesses can increase profitability, manage resources and reduce wastage… the hungry or bored consumer as they get a deal when and where they want it.”

“For merchants, the daily deal is like teeth whitening,” Groupon founder and CEO Andrew Mason tells Bloomberg, “and Groupon Now is like brushing your teeth. It can be an everyday thing to keep your business going.”

Last Thursday, MMW reported that Groupon is reportedly speaking with bankers about a potential Initial Public Offering (IPO) that could be valued at $25 billion.

By comparison, Google was only valued at $23 billion in its IPO.

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7 comments

  1.    Reply

    You guys miss the whole point.

    The groupon or groupon Now model can only sustain in the future if they change their model considerably. Taking 50% off the discounted rate as commission does not give merchants to fill dead-time efficiently. They need to make profits and at the rates being offered, it is not a viable offer for merchants.

    In addition, they are restricted to who they can target with their redemption offer — if I want a discount from somewhere other than a single merchant location, it just wont work.

    The groupon model will change significantly and so will their overall value.

    Thanks

  2.    Reply

    […] ‘Groupon Now’ to Offer Time and Location Specific Deals via Mobile […]

  3.    Reply

    I prefer to text message my existing customer base real time coupons/deals. They can then share them with their friends. Everyone has their cell phone on them 24/7 and they open their text messages.

    It's very cost effective and personal. I display my promo word and short code number at my business and my customers are happy to opt in to receiving text messages. They know I will only text them when I have something of value to offer. It literally grew my business within 1 week and continues to do so.

    Feel free to check out the service I use. I don't know of any other marketing method cheaper than this one that can yield measurable results of this magnitude http://bit.ly/gEIU9P

  4.    Reply

    […] – one that aims to effectively influence our lives in a more direct way than Groupon ever. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged &#39Groupon, Deals, location, Mobile, […]

  5.    Reply

    […] – one that aims to effectively influence our lives in a more direct way than Groupon ever. mobile marketing – Google Blog Search This entry was posted in Mobile Marketing and tagged &#39Groupon, Deals, location, Mobile, […]

  6.    Reply

    I think this service will pose a great opportunity for business and restaurant owners aiming at making slow times hotter. Besides, as this blog says http://bit.ly/ejy2ZS while it will allow businesses to publish deals every day, unlike Groupon Stores, this service doesn't challenge the scarcity principle that makes daily deals so hot. Having to buy right now or lose the deal, sounds like a great incentive for users.

  7.    Reply

    […] ‘Groupon Now’ to Offer Time and Location Specific Deals via Mobile […]