Google Takes Direct Aim at Siri in New String of Voice Search Enhancements

Internet search giant Google isn’t going to rest until Siri has been silenced – or at least topped by a rival service.

This week, Google announced on its blog that it’s voice-enabled search software is getting an update to better perform against Apple’s Siri voice recognition feature.

Although Google has delivered a speech-enabled Voice Action feature for over two years on Android devices, the level of sophistication hasn’t yet captivated the mobile masses.

But it might now.

Google says the latest round of improvements deliver significant improvements that allow Voice Search to better interpret user questions and intent.

“You just need to tap the microphone icon and ask your question, the same way you’d ask a friend,” Google Search Senior Vice President Amit Singhal says. “For example, ask ‘What movies are playing this weekend?’ and you’ll see your words streamed back to you quickly as you speak. Then Google will show you a list of the latest movies in theaters near you, with schedules and even trailers. It works for everything from celebrity factoids to the height of Kilimanjaro and more. When Google can supply a direct answer to your question, you’ll get a spoken response too.”

In May we launched the Knowledge Graph, our database of more than 500 million real-world people, places and things with 3.5 billion attributes and connections among them. The feedback has been phenomenally positive and we want to extend this feature to people outside the U.S. So starting today, you’ll see Knowledge Graph results across every English-speaking country in the world. If you’re in Australia and search for [chiefs], you’ll get the rugby team—its players, results and history

According to the comments made on the Google Blog, Google CEO Larry Page once described the perfect search engine as understanding exactly what you mean and giving you back exactly what you want.

It looks like Google is poised to deliver exactly that.

This post was written by:

- who has written 6753 posts on Mobile Marketing Watch.

Contact the author