Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,'” Sarah Buhr of TechCrunch confirms.
Google is expected to put its newest talents and resources to work at boosting search around location information via photo data.
“Jetpac’s system looks for visual cues like the amount of pictures with mustaches in them to determine the fashion style or how many hipsters are in a certain location,” Buhr explains. “This provides unique contextual information about an area where the photo was taken. It can tell you whether a coffee shop is actually chill like the reviews say or help you find bars women in their 30’s love, for instance. This goes beyond just a Yelp or Google Maps review to visual information about what is actually happening in a given location.”
Financial terms of the acquisition were not disclosed by either party.