Gap Uses Foursquare For Unique One-Day-Only 25% Off Check-In Offer

Gap leveraged the LBS craze over the weekend to launch a unique one-day-only mobile coupon offer for those who used Foursquare to check-in to a retail store anywhere …

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Gap Uses Foursquare For Unique One-Day-Only 25% Off Check-In OfferGap leveraged the LBS craze over the weekend to launch a unique one-day-only mobile coupon offer for those who used Foursquare to check-in to a retail store anywhere across the country.

The offer, good to those who check-in on Saturday only, was part of the company’s “BlackMagic Event,” and was also offered to users of Twitter and Facebook — although Facebook users had to print out a coupon to redeem and Twitter users had to offer up a discount code at the cashier.

The campaign was unique in that it was a rather valuable offer offered on only one day, even though Foursquare has been utilized by other retailers for similar offers.  Ann Taylor recently launched an offer of 25% off to Foursquare mayors and 15% off to each customer on his or her fifth check-in for example.  These types of offers are exactly what Foursquare envisions for its future business models.  The company has even began sending out stickers to retailers that remind patrons to check-in.

It should be interesting to see some redemption numbers or the overall success of this campaign, as the novelty of check-ins at retail locations is still a very new concept that only early-adopters are a kin to.  Still, we’ll undoubtedly be seeing a lot more of this concept in the near future, especially as Foursquare continues making a name for itself with both users and retailers alike.

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10 comments

  1.    Reply

    use some of your ideas!!

  2.    Reply

    […] back for­mer ones. From a record break­ing Groupon offer, to check-in based dis­counts given via Foursquare, the Gap is smartly lever­ag­ing tech­nol­ogy to con­nect with consumers—reigniting a […]

  3.    Reply

    […] may remember earlier in the summer when Gap tested the Foursquare waters with a deal that was barely publicized, and difficult to redeem in store, as many of the store […]

  4.    Reply

    I think we are going about this the whole wrong way. First the kids need to pick it up and use it, then advertise and commercialize the hell out of it till the kids find something new. No one wants to join a network that is already overly used for commercial purposes.

  5.    Reply

    […] for check-ins at participating locations. More recently, 80s Americana retail darling, the GAP, teamed with foursquare, offering 25% off to eager users of the same service. This campaign was also […]

  6.    Reply

    […] rewards to users for checking in to their stores.  The GAP recently launched a one-day 25% off promotion to Foursquare users checking-in at GAP locations.  Add to the list the Wynn Las Vegas Hotel, the […]

  7.    Reply

    […] and rewards to users for checking in to their stores.  The GAP recently launched a one-day 25% off promotion to Foursquare users checking-in at GAP locations.  Add to the list the Wynn Las Vegas Hotel, the […]

  8.    Reply

    […] Twitter and Facebook.  Check-in, get a very consumer friendly discount.  Read the article here, Gap Uses Foursquare For Unique One-Day-Only 25% Off Check-In Offer.  With check-ins on Foursquare posted to Facebook walls and Twitter streams (with the users […]

  9.    Reply

    […] 17, 2010 5:02 am MobileMarketingToday reports how The Gap clothing store chain utilized Foursquare for a one day sales blitz based on […]

  10.    Reply

    Hi Justin,

    It seems like a lot of retail stores are jumping on the Foursquare bandwagon. It's a great way to promote their store and offer discounts to loyal customers. My coworker at March Communications, a PR agency in Boston, did some research on the other reasons people check in to Foursquare. Her blog post can be viewed here –
    http://www.marchpr.com/blog/2010/08/a-deeper-look