Flytxt has debuted the next iteration of its mobile marketing platform, aiming to allow marketers the ability to create and execute closed loop campaigns without the complexity found in other platforms.
Dubbed “Neon,” the new integrated platform combines behavioral analytics, segmentation, campaign execution, ROI tracking, reward fulfillment and reward confirmation into a single automated, real-time platform.
Central to the updated release is the introduction of “centralized inventory management,” a method that gives mobile operators complete control and visibility over its marketing inventory across all integrated channels. The platform automatically manages and “intelligently maximizes” the return of all marketing impressions, while communication frequency limits are automatically and centrally enforced in hopes of increasing customer satisfaction.
“With existing marketing systems, it takes days or weeks to draw in necessary subscriber intelligence, design, run and analyse campaigns,” said Thomas Schuster, Co-founder and SVP – Product and Technology with Flytxt. “They are too slow and unsuitable for the real-time medium, mobile, and the dynamic and diverse marketing environments of mobile operators. The latest release of Neon addresses the above challenges and shortens campaign cycles to the point where it is quicker to test a campaign concept than to debate it in a meeting.”
With heavy competition in the mobile marketing platform wars, every new entrant needs to have something that stands out from the rest. Flytxt doesn’t seem to have that unique feature or integration point that sets it apart, so it should be interesting to see what happens.