Fiksu Confirms Support for Facebook Mobile App Install Ad Optimization

Fiksu has found a valuable partner in Facebook.

The team behind the Fiksu Mobile App Marketing Platform confirmed Monday that it now supports Facebook mobile app install ad optimization.

Through this integration, the company says, Fiksu becomes “one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience that Facebook delivers.”

Fiksu believes that its highly scalable, real-time infrastructure and Facebook’s extraordinary reach and rich audience data, will – in tandem – enable mobile app marketers “to acquire large volumes of loyal users.”

Fiksu’s API-based optimization with Facebook provides unparalleled opportunities for app marketers to maximize their exposure to highly productive segments and get the best possible performance from ad sources such as Facebook’s mobile app install ads and sponsored stories.

“This integration with Facebook marks an important milestone for Fiksu and for our mobile app marketing clients,” says Micah Adler, CEO and founder of Fiksu. “Through this integration, we can combine our optimization capabilities with the rich audience data from Facebook to provide mobile app marketers with an extremely efficient use of their media budgets across a massive new audience, while providing people who use Facebook with more relevant ads tailored to their interests.”

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