Farsighted Thinknear Ready for the Future of Mobile Advertising

Looking to the future of mobile advertising, the team at Thinknear is ready to roll with the hottest new format in all of advertising — the native ad. …

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Farsighted Thinknear Ready for the Future of Mobile AvdertisingLooking to the future of mobile advertising, the team at Thinknear is ready to roll with the hottest new format in all of advertising — the native ad.

Thinknear says native ad formats are now part of its location-based marketing platform thanks to a partnership with Mopub (which will help to deliver the programmatic ad units that offer opportunities for “rich user engagements”).

“Our partnership with Mopub allows us to deliver a great product for marketers,” said Lucas Dickey, Thinknear’s VP of Product. “We are able to leverage our location-based audience targeting capabilities and Mopub’s native ad units to deliver a better experience for marketers and mobile users.”

Thinknear is offering native as a part of the overall marketing approach that can be added as part of an existing mobile campaign. Native ads will be paired with Thinknear’s location-based targeting tools to deliver even more contextually relevant ads.

“Native advertising is increasingly more important to the digital ad ecosystem, as native ads see much greater engagement,” adds Loren Hillberg, president of Thinknear. “This partnership enables us to connect an emerging ad format with the proven benefits of location targeting that we have been consistently delivering to our clients for years.”

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4 comments

  1.    Reply

    Baloney sammich.

  2.    Reply

    They’ve certainly got their focus trained in the right direction. Native mobile ads are more than a buzzword. Look at Facebook, Airpush, and other innovators in this space — they are driving HUGE opportunities for developers to monetize their apps in effective new ways while also giving advertisers a highly attractive mechanism to engage consumers. It’s a big market just waiting to get bigger! http://nativemobile.com/native-mobile-ads-wait-til-get-load-2381