SMS is fast-becoming one of the most valuable resources available to farmers in Africa.
Launched in Laikipia, the Sokopepe marketing system will help farmers and other producers meet buyers through the mobile platform.
“The technology was launched at Sipili in Laikipia county on Friday by Arid Lands Information Network, an NGO, in partnership with the Ford Foundation,” according to a report from AllAfrica.
SMS will help farmers monitor the price of their produce in any particular market. On the other hand, buyers can know the prices of commodities by sending a text to 20245.
The organization’s regional director James Nguo said the initiative is aimed at harnessing the power of ICT to enable farmers to efficiently reach and exploit fair market prices for their produce. He said it has been difficult for farmers to know the available markets.
“They just need to type the name of the produce and in which particular area they want to sell,” Nguo said, adding that the technology will increase efficiency in the agricultural value chain “providing a platform for farmers to share information and execute electronic transactions.”