Facebook Prepping Graph Search for Mobile

Facebook Prepping Graph Search for MobileIt was an admission that largely flew under the radar last week during Facebook’s Q4 2013 earnings call. But it comes as no surprise that Facebook, an admittedly mobile first company, is poised to make Graph Search the latest social feature that will make its way from the desktop to the mobile screen.

According to Facebook CEO Mark Zuckerberg, Graph Search for mobile devices is in development, but would only say that we can expect to see the new mobile feature “pretty soon.”

“I think you should expect us to roll out the mobile version of this,” he continued, but curtailing the admission of any further details.

As MMW reported last week, Facebook’s business has been transformed since Zuckerberg and his company fully embraced mobile. In 2012, most of its money came from generic banner ads delivered to users visiting its site by desktop computer. In the fourth quarter of 2013, 53 percent of the company’s advertising revenue came from pitches delivered to iPads, smartphones and other mobile devices, with many of those ads highly targeted by gender, age and other demographics.

“I think it’s inarguable that Facebook is a mobile-first company,” Facebook’s chief financial officer, David Ebersman, was quoted by The New York Times.

Facebook raked in $2.59 billion in the fourth quarter of 2013 (that’s up from $1.59 billion in the same quarter of 2012). Revenue from advertising, however, was most impressive, coming in at $2.34 billion – a 76 percent jump over 2012.

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