Mobile application management (MAM) is seeing increased adoption levels as enterprises seek solutions more flexible than traditional mobile device management (MDM).
That’s the assertion put forward this week in a new report from ABI Research, the summary findings of which were shared with MMW on Wednesday,
Currently, MDM solutions comprise over 60% of enterprise mobility management solution users; however, by the end of 2019, MDM share will drop to a bit more than 30% and MAM will command the lion’s share at over 60%.
Thanks to large growth in the Asia-Pacific region, MAM will supplant MDM as the preferred enterprise choice.
“MDM is a tool being reserved more for corporate-liable devices, while MAM is a mobility solution for the masses, or employee-owned devices associated with BYOD,” says ABI senior analyst Jason McNicol. “For employees to embrace enterprise mobility initiatives and more importantly policies, more flexible yet secure solutions are mandatory. Hence the growing demand in MAM solutions.”
These findings are part of ABI Research’s Enterprise Mobility Applications, Services, and Devices Market Research.