Despite the more attractively priced offerings on the Android side of the aisle, the world’s emerging markets have selected a new smartphone darling, and it’s good news for Apple.
Apple has been deemed the most desirable mobile-phone brand among inhabitants of emerging markets, marketing firm Upstream and researcher Ovum reveal in a new report.
Samsung saw a slight decline in its share of developing-market consumers who favor its phones from 32 percent to 29 percent, according to Upstream. Apple’s share jumped dramatically from 21 percent to where Samsung was last year.
All told, Apple’s iPhone 5c – the low-end, plastic-encased iPhone – may have played a major role in kick-starting Apple’s surge in emerging markets.
While the iPhone 5c hasn’t reached the sales success and critical acclaim of its big brother, Apple’s flagship iPhone 5s, the device appears to have done its job introducing new consumers in new markets to the wonders of an iOS-powered device, Yahoo Finance reports.
With studies showing that iPhone users rarely if ever abandon the iOS platform for Android, news of Apple’s breakout success in emerging markets is excellent news for the Cupertino, California tech giant, indeed.