eMarketer: Mobile Shoppers Multiplying Fast

According to the latest numbers from eMarketer, it’s safe to expect a dramatic increases in mobile shoppers and buyers this year and well into the future.

Whether at home or on the go, eMarkerer says, consumers are now relying unwaveringly on their phones to browse and research products before buying them. And when the time to buy actually comes, it’s done directly from the mobile phone.

All told, U.S. consumers are projected to spend $37.44 billion in 2013 on retail purchases made from smartphones and tablets. If that happens, it will represent a big spike over the $23.72 billion spent last year.

eMarketer’s mobile shopper forecast reflects a cultural shift toward a mobile-centric lifestyle in the US, one in which all things digital are increasingly accessed through mobile devices.

“Just four years ago mobile commerce barely existed. Today, mobile touches nearly one in every three purchases on eBay,” says Steve Yankovich, vice president of mobile for eBay.

To learn more about “Retail Mobile Commerce Forecast: Shoppers Turn to Smartphones First,” click here.