mCommerce is surging according to a new report from eMarketer that shows smartphones and tablets contributing to escalating levels of mobile and online sales.
As it turns out, 2012 was a banner year for mobile commerce. eMarketer estimates that U.S. retail mCommerce sales exploded 81% to nearly $25 billion.
Not surprisingly, a strong holiday shopping season for mobile devices contributed vastly to this reality. It should be noted, however, that mCommerce sales include all purchases made via smartphones, tablets and other mobile devices, excluding sales of travel and event tickets.
With regard to 2013, a further increase of 55.7% in sales is expected, and mobile sales will account for 15% of all retail eCommerce.
This year, US consumers will spend $24 billion shopping on their tablets, and that figure, eMarketer says, will nearly double by 2015.