eCommerce on Pace to Jump 14% Over Holidays

According to the latest projections from ComScore, this holiday season will give a big boost to eCommerce activity year-over-year. Based on these new estimates, eCommerce sales will see …

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According to the latest projections from ComScore, this holiday season will give a big boost to eCommerce activity year-over-year.

Based on these new estimates, eCommerce sales will see a 14% bounce during the 2012 holiday shopping season.

If you’re keeping score at home, that means eCommerce will see $42 billion in business.

Expectations are high for Q4 activity partially in light of how strong eCommerce proved to be in Q3.

“The Q3 growth rate of 15 percent growth remained in line with the prior quarter and provided confirmation of the strength in the e-commerce sector, despite a few negative headwinds in the macroeconomic environment during the quarter,” said comScore chairman Gian Fulgoni. “Such performance offers some optimism as we approach the holiday season, especially given recent improvements in consumer sentiment. With the housing market beginning to show signs of recovery in addition to increasing – if still underwhelming – job growth, there appears to be strong enough footing to support a very healthy online holiday shopping season.”

The survey also shows that despite a slow-moving economic recovery there has been marked improvement in consumer sentiment in the past quarter, although many consumers still remain challenged by economic conditions, comScore’s latest data shows.

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    I don't think the continued increase in eCommerce spending surprises anyone. What's important to consider is how many businesses, from bloggers with eCommerce affiliate links to operators of full-fledged online stores, can get a piece of this pie. Writers of print on demand or ebooks and designers of online merchandise for sites like CafePress and Zazzle should consider it too. The time has come to make the most of the online buying trend.