eBay Gives Department Store Shopping a (Virtual) Reality Check

Teads Takes on Virtual Reality AdvertisingVRJournal confirmed Monday that eBay is taking virtual reality to the next level for shoppers in Australia.

This week, Australia’s largest marketplace — Australian retailer Myer — announced that it has teamed up with eBay to “provide a glimpse into the future of shopping by developing and launching the world’s first Virtual Reality Department Store.”

Throughout the VR experience, Australian customers can browse more than 12,500 Myer products and they can be selected and added to cart using eBay Sight Search, this morning’s announcement reads.

According to VRJournal, eBay and Myer are encouraging consumers to get a pair of shopticals (“specially designed virtual reality viewers”) to start their VR shopping experience. For now, 15,000 shopticals are being made available free of charge online (get yours here).

“eBay has always been in the business of predicting the future of retail, and most importantly creating it,” Steve Brennen, eBay’s CMO and Senior Director of Retail Innovation, is quoted by VRJournal. “With the world’s first virtual reality department store, we have challenged ourselves to build an exciting and engaging experience that makes browsing and selecting products easier than ever before.”