Digital Coupons Coming to Credit Cards

Digital Coupons Coming to Credit CardsCoupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps.

New to the service is the ability for consumers to add coupons directly to payment cards.

Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can easily add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.

We’re told that offers are available for restaurants and specialty retailers such as GAP, Old Navy, The Body Shop, Tilly’s and Travelocity.

The service also incorporates technology from the company’s recent acquisition of Yub Inc. that links offers to payment cards.

“We always look to innovate in ways that help consumers save money,” says Bruce Sattley, senior vice president of product management at Coupons.com Incorporated. “So we are really pleased to unveil our card linked service, which sets itself apart with ease of use, great offers and support for Visa, MasterCard and American Express cards. This combination delivers a best-in-class service for consumers and merchants wanting to take advantage of this emerging medium of digital coupons for saving on card purchases, primarily for in-store transactions, which still make up more than 90 percent of U.S. purchases.”

This post was written by:

- who has written 6513 posts on Mobile Marketing Watch.


Contact the author

Advert