An interesting mobile partnership to watch could be the freshly announced pairing of Crisp Wireless and Verve Wireless
The joint venture aims to help deliver “rich media ad options” to local media outlets, like newspapers.
Illustrating yet again the massive influx of mobile advertising efforts to the local level, regional advertisers and publishers will now have the chance to leverage the media mobile ads that Crisp Wireless has been powering for national mobile sites and apps.
Verve Wireless, of course, can push the Crisp Mobile Ad Platform within the company’s massive international network of better than 700 newspaper publishers, which include such heavyweights as the Evening Post, Examiner.com, Freedom, McClatchy and Media General.
According to the joint statement from both companies, the ads will be interactive and serve up nifty attributes like location awareness and click-to-call – all of which will be customized for use on smartphones and other portable devices running either Android or Apple’s iOS (like the iPad).
“We are delighted to put Crisp’s advertising and reporting platform into the hands of hundreds of local publishers and advertisers through this partnership with Verve,” said Tom Foran, Chief Revenue Officer of Crisp Wireless.
“Mobile is an ideal medium for local advertisers. With the Crisp platform, Verve can easily create and deliver campaigns that leverage mobile-appropriate ad formats like location-aware ads and ads that initiate a phone call to the local merchant.”
The Crisp Mobile Ad Platform enables the creation, management, tracking and measurement of mobile campaigns for its publishers and advertisers.