ComScore today published data from its May 2010 “Mobile Subscriber Market Share” report, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2010 compared to the preceding three-month average.
The report ranks the top OEM handset providers and top smartphone OSs by market share, indicating that Samsung remains the top handset manufacturer overall with 22.4 percent market share, while RIM led among smartphone platforms with 41.7 percent market share.
For context, the report shows that for the 3 month average period ending in May, 234 million Americans age 13 and older used mobile devices, while 49.1 million people in the U.S. owned smartphones. After RIM, Apple comes in second in terms of smartphone market share with 24.4 percent and Microsoft comes in third with 13.2 percent. Google saw significant growth during the period, up 4 percentage points to capture 13 percent of smartphone subscribers, while Palm rounded out the top five with 4.8 percent.
In terms of mobile content, the report shows that 65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.