Although the news largely flew under the radar, it didn’t escape our watch that comScore, Inc., in collaboration with the Coalition for Innovative Media Measurement (CIMM), recently unveiled the first set of cross-media measurement data for 11 CIMM member companies through its cross-media measurement service.
According to details dished up in comScore’s announcement, Participating broadcast and cable networks that received data include A&E Networks, CBS Corporation, Disney ABC Television Group, ESPN, Fox Networks, NBC Universal, Scripps Networks Interactive, Univision Communications Inc., and Viacom.
Select data was presented last week at CIMM’s Fourth Annual Cross-Platform Media Measurement and Data Summit in New York City.
“These new data represent a major step forward in cross-media measurement for the entire industry, and CIMM member companies are already benefitting from this first look,” said David F. Poltrack, Chief Research Officer at CBS Corporation and President of CBS VISION. “Cross-platform consumption of content continues to grow, and so too does the need to help content owners understand how audiences are interacting with their content. Of particular importance is the inclusion of radio, a powerful, proven and pervasive medium that effectively builds reach on top of television and digital campaigns, in the cross-platform measurement process.”
More details are expected soon on comScore’s website here.