We all figured that online and mobile shopping would be big this holiday season. But many didn’t expect it to be this big.
comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season.
The data shows that $37.8 billion has been spent online so far.
For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.
According to comScore’s report today, one of the emerging storylines from the 2013 holiday season is the growth of online retail spending during the weekends.
“Historically,” the statement reads, “the work week tends to be when the heaviest online spending happens, in part because people are in front of computer screens for longer periods of time, while the weekends tend to be stronger for brick-and-mortar retail and lighter for online buying. This year, however, exceptionally strong year-over-year growth rates of at least 30 percent have been seen on each weekend since Thanksgiving, while gains on the weekdays have been between 10-16 percent.”
comScore chairman Gian Fulgoni says that while growth during the days between Monday and Friday was notable, “weekend growth rates have surged to nearly 4x what we’re seeing during the work weeks.”