Comic Relief, the United Kingdom-based charity that uses entertainment to raise money to wage war on poverty, took a serious turn this week, at least with regard to its use of mobile technology to assist in its fundraising efforts.
On Wednesday, Comic Relief confirmed it will focus heavily on mobile and, in particular, SMS mobile donations for its 2014 Sport Relief fundraising campaign.
This year’s Sport Relief campaign, which is being facilitated with the team at Open Market, is allowing people to make donations by sending a text message to a short, five-digit code.
Comic Relief is one of many national and international organizations that have begun harnessing the power of mobile for their humanitarian and philanthropic endeavors in recent years.
“We work tirelessly all year round to help make our vision a reality,” Comic Relief boasts on its official website. “And in the years since we started out in 1985, with the support of some remarkable people, we’ve achieved amazing things and raised over £900 million.”