CodeBroker, developer of mobile marketing technologies for retailers looking to engage customers and increase basket size, announced on Thursday the addition of “powerful new personalization features” to their mobile retail marketing platform.
What makes them so powerful?
“With these additions,” the company says, “retailers can deliver automated omnichannel marketing based on customer behaviors, reaching customers through SMS, mobile apps, and delivery of one-time-use mobile coupons.”
“The concept of personalization — delivering relevant messages and offers to prospects — is one of the most important recent retail trends,” said Sahir Anand, Vice President of Research and Principal Analyst for EKN. “Retailers need a well-defined strategy to deliver personalized content and offers to their customers. CodeBroker’s new features offer retailers the opportunity to turn a marketing buzzword into a marketing reality.”
CodeBroker’s new personalization features allow retailers to create automated campaigns based on behavioral data. The data triggers for automation include mobile coupon redemption, mobile coupon interaction, and previous purchases. Retailers will be able to deliver personalized offers, relevant reminders and marketing alerts, and even create a feedback loop with surveys or Net Promoter Scores.
“Consumers want marketing to be personalized, targeted, and relevant. This is more than just adding a customer’s name to a marketing message,” said Dan Slavin, CodeBroker cofounder and CEO. “Our new features help retailers build the kind of personalized marketing campaigns that customers expect. Our ability to automate campaigns combined with one-time-use coupons, helps retailers exceed expectations and set a benchmark for customer experience.”