Clickatell Touts New Mobile Marketing Platform for SMBs

Clickatell announced Wednesday that its introducing the new Clickatell Mobile Campaign Manager.

So what’s the new offering all about? According to the company behind the new platform, it’s a social mobile solution optimized to give small and medium businesses the short message service tools needed for mobile marketing campaigns that “engage new customers and deepen existing customer relationships.”

Although standing out in an increasingly crowded space is never easy, Clickatell appears poised to handle itself pretty well amidst heavy competition from rival mobile marketing platforms.

The CMCM platform can be accessed from any web browser and provides simple, straightforward setup and operation, Clickatell says.

“With 85 percent of the American population owning a cell phone, mobile marketing is the best way for small and medium businesses to reach today’s on-the-move customer,” asserts Bill Wolfe, Clickatell CTO. “Clickatell’s Mobile Campaign Manager brings the universality, immediacy and flexibility of SMS to every regional business in an easy to use customizable package.”

CMCM uses a 5-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. SMS and mobile marketing guideline compliance is built into the product, with systematic safeguards against spamming, including a double opt-in feature, help and managed stop features.

The platform is available now with a promotional price of $199 for the first three months with SMS beginning at $0.02 per outbound message.

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