Chinese Mobile Content Venture Spearheaded by NTT DoCoMo, Baidu

A major mobile venture is taking shape in Asia this week as Japan’s largest mobile operator, NTT DoCoMo, is partnering with Chinese search giant Baidu on a new program that will target mobile content at the swelling Chinese subscriber market.

According to a report from Reuters, Baidu will absorb an 80% stake in the venture, which will officially launch next month.

Meanwhile, NTT DoCoMo will control the remaining 20% – not to mention invest $24.7 million.

Baidu has not yet formally commented on the nature of its investment, but estimates peg its financial contribution at about $197.6 million.

Essentially, the partnership will enable DoCoMo and Baidu to jointly assist Japanese content providers in a wide array of aspects, including the development of mobile games, animated video and even comic books that target smartphone users.

DoCoMo will supply expertise in building content distribution systems optimized for the mobile channel.

In the coming months, these and other partnerships will continue to take center stage as Asia grows increasingly more important in the mobile community.

In fact, according to China’s Ministry of Industry and Information Technology, the Chinese mobile subscriber market now eclipses the 900 million mark (as of May 2011).