ChaCha Bolts on The British

Here’s a question to ask ChaCha… where’s a great place to turn to for information in the U.K.?

Thinking ChaCha? Not anymore.

On Friday, published reports indicate that ChaCha is folding up its operation in the United Kingdom due to poor user growth.

From Tech Crunch:

ChaCha, which launched in the UK in September 2011, has now quietly shut down operations in the country after failing to find enough people to use the service to make it cost-effective.

“After months of direct advertising, branding events, marketing advice from UK leaders and initiatives designed to help spread the word socially, we’ve found that adoption rates for new price-competitive services are quite low in the UK,” the company says.

In the U.S., however, ChaCha, which delivers human-generated responses and recommendations in response to user inquiries, remains immensely popular with more than forty millions people.

In March, for example, the service received its 2 billionth question.

This post was written by:

- who has written 6753 posts on Mobile Marketing Watch.

Contact the author