CES Shows Off Cloud Based Mobile Marketing

Everything is going to the cloud these days, including mobile marketing.

This week at the 2013 Consumer Electronics Show in Las Vegas, Total Communicator Solutions, Inc. showed off its new Mobile Marketing Communication Platform.

As widely discussed and demonstrated on the convention floor, the cloud based platform enables a company to communicate with their clients who download the company’s mobile app via a simple web based dashboard interface.

The company says that their solution delivers a mobile app that can be dynamically changed and controlled by the CRM system. The first company to use the application is Enlightened Hospitality Group of San Diego.

The platform is targeted for use by a company’s marketing department. It enables automatic delivery of messages, content and offers based on a variety of parameters. These include location, activity and past behavior within the app. The solution can also reward those that use the app to share with others through their social networks.

“We have created a business solution by combining cutting edge mobile technologies such as an Augmented Reality (AR) solution with a powerful cloud based CRM system. With this we have developed a simple to use Mobile Marketing Communication Platform,” says TCS CEO Erik Bjontegard.