AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too — something downright laudable.
These ad-tech companies have teamed up with Epsilon-owned Conversant to distribute emergency alert notifications to both desktop and mobile devices.
“I would look at this as an advancement in PSA campaigns,” said Jason Bier, chief privacy officer at Conversant, who helped spearhead the Federation for Internet Alerts initiative in 2013.
Posted in Announcements, News, Platforms, Smartphones, Technology
Google and Twitter recently made an announcement that real-time trending tweets will now show up in Google search engine results. To begin with, tweets will start showing up in the Google app and on the mobile web and soon on desktop and laptop results as well.
Whether this change will improve Twitter’s page ranks is not clear, but this major change is likely to turn Twitter into an even more powerful lead generator, MediaPost reports.
Posted in Announcements, Marketing Strategy, News, Platforms, Smartphones, Technology
It didn’t receive much attention in recent days when the news was first announced, but that isn’t stopping BlackBerry from pushing ahead with the development.
BlackBerry recently inked a deal with T-Mobile US. The objective of the forged partnership is to bring the BlackBerry Classic to the Un-carrier’s Data Strong network and its approximately 57 million individual and business customers.
This new partnership begins by bringing together the productivity and security of the BlackBerry Classic and T-Mobile’s industry-rattling Un-carrier for Business initiative.
Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Predictions, Smartphones
Down but still not out, embattled smartphone maker BlackBerry is back with some good news.
On Thursday, the Canadian communications company finally launched the BlackBerry Leap, which is described as an affordable all-touch smartphone for 4G LTE networks in Canada.
The BlackBerry Leap is designed for consumers and enterprise users who value security and privacy when pushing their productivity to the next level.
Posted in BlackBerry, Mobile Devices, Platforms, Smartphones
Everyone wants to know where the digital market is heading, and no one more than the folks at Green Circle Agency, a leading technology-enabled, data driven digital marketing firm.
The company just released its first quarter 2015 “Digital Marketing Report,” revealing some noteworthy trends.
The report evaluates “trends in SEO, paid-search, social media, display advertising, product ads, comparison e-commerce sites, and much more, supplying detailed and comprehensive insights into digital-marketing trends by utilizing data from its huge client base,” according to a provided statement.
Posted in Announcements, Mobile Search, News, Platforms, Smartphones, Technology
Was your last search executed on a mobile device or a desktop PC?
If you live in the U.S., Japan, or one of eight other key countries, there’s a better than 50-50 chance it was via mobile. Google users in these markets have moved more than half their internet searches to mobile devices.
“Google, which is grappling with competition in digital ads from Facebook Inc. and Twitter Inc., is expanding services to reach consumers who are increasingly using mobile devices to look up information on a restaurant, connect with friends, or view photos,” notes Bloomberg.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
For a time, toy companies did a bang up business in fake cell phone toys for tiny tots.
Now? Little ones’ first exposure to mobile phones and mobile media is likely to be via the real thing.
A recent study conducted by researchers in the pediatrics division at the Einstein Medical Center in Philadelphia has documented an amazing trend. In fact, 36 percent of babies less than one year old scroll screens and 52 percent watch movies via their parents’ mobile phones.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones