Archive | Smartphones

Let the Patent Wars Begin! TechIPm Opens Consulting Service for Post-Smartphone Tech

Let the Patent Wars Begin TechIPm Opens Consulting Service for Post-Smartphone TechHere comes a new batch of technology — everything from IoT to virtual reality to drones and robots and more.

Need a patent for that? You will.

That’s why TechIPm — obviously getting a jump on this coming deluge — has announced the addition of a patent research and strategy consulting service.

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Posted in Mobile Devices, Platforms, Smartphones, Technology0 Comments

Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions

Dialing Down the ‘Creepy’ CEO Says Snapchat Tops at Reaching Young Without Privacy InvasionsAnybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.

That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.

“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Smartphones0 Comments

Does Digital Outreach Deliver Good Results for Asset Managers?

Does Digital Outreach Deliver Good Results for Asset ManagersAcross nine types of marketing outreach, digital approaches are delivering the biggest bang for the buck in financial advisors’ provider consideration levels.

That insight comes from new data from Cogent Reports, which reveals that advisors exposed to the mobile apps, websites, and webinars of leading asset managers have brand consideration levels at least 36 percentage points higher than those without.

“According to Cogent Reports, the average lift achieved across the nine touchpoints it tracks ranges from a low of 15 percentage points for news recall to a high of 42 percentage points for mobile apps and websites in Q1 2015,” a report summary shared with MMW reads. “On average, more than three-quarters (76 percent) of advisors exposed to asset managers’ proprietary mobile apps indicated they are likely to increase business with the firm, compared with only 34 percent of advisors who were not exposed (a 42-percentage-point lift).”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Smartphones, Technology0 Comments

iPhone Sales for June Quarter May Wow Wall Street Yet Again

iPhone Sales for June Quarter May Wow Wall Street Yet AgainNew estimates from Morgan Stanley indicate that Apple is having yet another strong quarter for iPhone sales, showing no signs of an early summer sales slowdown.

Equally auspicious, sales of Apple Watch are believed to be red hot. In fact, projections suggest that Apple Watch demand is even stronger today than demand observed for the first-gen iPhone Apple released more than seven years ago.

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Posted in Announcements, iPhone, Mobile Devices, News, Smartphones, Technology0 Comments

SMS Helps Draw Blood in Europe

SMS Helps Draw Blood in EuropeSurprisingly, blood donation rates are on the decline in developed nations around the world. It is for this reason that the Stockholm blood service in Sweden decided to turn to modern mobile communication to let donors know the impact they are making with their donation.

After someone donates blood, they probably never give it a second thought. While patient privacy must be protected, this is not to say that a donor cannot be made aware of when their blood has been used by a recipient.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, SMS / Text, Technology0 Comments

Hashtagging Your Way To Social Media Relevance

Hashtagging Your Way  To Social Media RelevanceThe following is a guest contributed post from Jay York, senior digital marketing strategist for EMSI Public Relations.

Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #.

Then along came Twitter and what we have come to call the “hashtag,” and social media marketing was changed forever.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Smartphones0 Comments

Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter

Strata Survey Video Confidence Growing; 43 Percent Increase from Previous Quarter“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.”

That news comes from a first quarter survey by Strata, a major software firm for media buying and selling.

Interestingly, the number of agencies still unsure about online video ROI declined by 25 percent within the same time period, according to the survey.

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