New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that global smartphone shipments were strong once again last quarter.
With vendors shipping 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15), that represents an 11.6% bounce from the 302.1 million units shipped in 2Q14.
“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” says Anthony Scarsella, Research Manager with IDC’s Mobile Phone team.
Posted in Announcements, iPhone, News, Platforms, Smartphones, Technology
Remember the classic James Bond movies where 007 would undergo a facial scan in order to be able to access a particular location? That’s essentially how credit cards will use selfies in the future.
MasterCard is currently beta-testing with 500 people the use of a selfie as their password.
Many phone creators are already on board with this breakthrough idea. Apple, Blackberry, Samsung Microsoft, and even Google are all aid to be excited to implement this new security feature.
Posted in Platforms, Privacy, Smartphones, Technology
Pinterest did it with “Shoppable Pins.” Both Google and Twitter have plans for “Buy Now” buttons.
Now Okanjo, a Milwaukee, Wisconsin native commerce company, will launch “Product Match,” a new tool that will let online publishers add “Buy Now” tech to their ad campaigns.
“Product Match helps online publishers develop new business models and open new revenue streams with digital display advertising,” reads a statement provided to MMW. “Currently working with online media holding companies that include industry leaders like Lee Enterprises and Morris Publishing Group, Okanjo is poised to bring Product Match technology to local publishers nationwide.”
Posted in Announcements, Marketing Strategy, News, Platforms, Smartphones, Technology
The following is a guest contributed post by Bruce Swann, Senior Product Marketing Manager at Adobe Campaign.
The Apple Watch recently propelled Apple to the biggest quarter ever for a company. As if we didn’t need the additional proof that mobile devices and other wearable technology were taking a stranglehold on the marketing world.
Ask anyone in marketing these days and they’ll tell you that mobile is critical for engaging with customers, increasing conversions, and growing revenue. The stats are incontrovertible; mobile has, essentially, taken over:
Mobile is, ultimately, more than just a channel that people use to connect with information. It’s a device, or 3rd screen, where content is consumed and engaged with, where people connect with brands and where purchases are made. In that, their value is immeasurable.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Opinion, Smartphones, SMS / Text, Technology
“BlackBerry Ltd, which has been coy about its ambitions to make a mainstream Android smartphone, fueled more speculation about its plans this week when it scooped up two Android-related domain names.”
That’s the scoop from a recent story by Reuters.
Basically, a few blog posts in the last few days discovered that the Canadian handset maker bought the domain names “AndroidSecured.com” and “AndroidSecured.net.”
That’s all it took to boost rumors that Blackberry intends to build a device powered by Google Inc’s Android platform, the juice behind the vast majority of smartphones sold worldwide.
Posted in Announcements, BlackBerry, Marketing Strategy, News, Platforms, Smartphones, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
We’ve all been there — you go to a store, gas station or restaurant to discover they only accept certain types of credit cards, or even worse, only cash. Incredibly frustrating! But nowadays, our world has fortunately evolved to accommodate our never-ending digital needs and the yearning to eliminate an unnecessarily thick and bulky wallet. This is where mobile apps have once again proven themselves to be increasingly valuable while working with something most us always carry around, our smartphones.
Posted in Announcements, Mobile Payments, News, Opinion, Platforms, Smartphones, Technology
Here at MMW, we don’t truck in rumors… except when they’re kinda juicy.
Let’s hear from a writer at ExtremeTech who provided the latest tasty bit:
“There are certain tech rumors that make the rounds so regularly, you could almost write the stories in advance. Every year, someone is going to buy AMD, graphene is just around the corner thanks to one major breakthrough or another, OLED televisions are finally going to hit the mass market at near-LCD prices (I cry inside every time this one turns out to be untrue) and, inevitably, Microsoft is going to give up on Windows Phone10 Mobile and make Android devices.”
Posted in Android, Announcements, Mobile Devices, Platforms, Rumors, Smartphones