Archive | Smartphones

Amazon Can’t Stand the ‘Fire,’ So It May Get Out of the Kitchen

Amazon Can't Stand the 'Fire,' So It May Get Out of the KitchenAmazon may soon bid a bittersweet farewell to its smartphone business — an enterprise born of a competitive desire to compete with the likes of iPhone that would ultimately fall drastically short of Amazon’s expectations.

While Amazon remains insanely successful in an array of other business ventures, the ecommerce king may be considering a departure from all things Fire phone in the near future.

‘Amazon.com Inc. flamed out with critics and consumers last year in its first attempt at a smartphone,” the WSJ reports. “Now, rather than forge ahead, as it has with other projects, such as its Kindle tablets, the online retailer is retrenching.”
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Posted in Announcements, Mobile Devices, News, Platforms, Rumors, Smartphones0 Comments

New comScore Data Reveals Mobile Device, Social Media Preferences Between Young and Old

New comScore Data Reveals Mobile Device Preference Differences Between Young and OldNew data procured from comScore research reveals that there are differences – big differences – not only between how young and old people engage with mobile devices, but also how they use said devices to connect to social media.

“In May 2015,” the research behemoth explains, “almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage with social networks become more apparent.”

The comScore Mobile Metrix data further reveals that “preferences between tablets and smartphones for social media usage vary depending on the age of the user.”

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Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Smartphones, Tablet Devices0 Comments

The Old is New Again: Is Texting the Latest Cool Presidential Campaign Tool?

The Old is New Again Is Texting the Latest Cool Presidential Campaign ToolThe presidential election of 2016 is a long way away (in political time), but the campaigns are already adjusting what they do to the digital zeitgeist of the moment.

The zeitgeist does change — and rapidly — in today’s highly mobile world.

So, could a text message actually be welcomed?

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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, SMS / TextComments Off on The Old is New Again: Is Texting the Latest Cool Presidential Campaign Tool?

Companies Hiring Chief Data Officers to Get a Handle On Deluge of Data

Companies Hiring Chief Data Officers to Get a Handle On Deluge of DataAs businesses continue to collect data, the piles are getting bigger.

In fact, a June, 2015 poll by Experian Data Quality revealed that 57 percent of U.S. chief information officers (CIOs) expect the volume of data they would need to manage to rise by 33 percent over the next 12 months.

What’s a company to do? Hire more help.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones, TechnologyComments Off on Companies Hiring Chief Data Officers to Get a Handle On Deluge of Data

Sprint Looks to Raise the Bar with New ‘iPhone Forever’ Upgrade Plan

Sprint Looks to Raise the Bar with New 'iPhone Forever' Upgrade PlanOn Monday, Sprint — the nation’s third largest mobile operator — showed off its new iPhone upgrade plan.

Billed as being a simple, yet powerful offer for iPhone fans, the “iPhone Forever” plan pretty much lets mobile subscribers upgrade to the newest iPhone whenever a new iPhone hits the market.

“Starting today, new and upgrade eligible Sprint customers can get iPhone for just $22 per month with iPhone Forever,” the carrier announced. “Anytime customers don’t have the latest iPhone, they are eligible to upgrade.”
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Mobile Marketing Driving Back-to-School Digital Shopping Surge

Mobile Marketing Driving Back-to-School Digital Shopping SurgeMobile has never before played a more significant role in the growth of digital back-to-school shopping.

According to the findings of a new survey, 89% of parents select a retailer for back-to-school shopping based on deals available on mobile devices.

Of course, the influx of well-targeted and relevant mobile ads still hasn’t completely eliminated the in-store shopping experience.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones, TechnologyComments Off on Mobile Marketing Driving Back-to-School Digital Shopping Surge

LinkedIn, Yelp Ditching Display Ads, But They’re Still Working for Facebook

LinkedIn, Yelp Ditching Display Ads, But They're Still Working for FacebookThose banner ads that run down the sides of many web pages? They’ve lost their magic.

We know — not a shocker.

But change is coming. Now some social media sites — Yelp and LinkedIn among them — are shifting away from them.

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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, TechnologyComments Off on LinkedIn, Yelp Ditching Display Ads, But They’re Still Working for Facebook

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