We may be entering the smartphone era in a big, big way.
A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key digital markets will have a smartphone by the end of 2018. In the meantime, Internet user growth is slowing down.
The New Media Forecasts report from ZenithOptimedia shows that in the 47 leading countries, smartphone penetration rose from 41.6 percent in 2013 to 49.5 percent in 2014. Data suggests it will reach 55.7 percent this year.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
OtherLevels has launched “Intelligent Messaging by OtherLevels,” billed as a unique market leading solution creating closer engagement between enterprises and their customers.
Simply put, the Intelligent Messaging platform uses machine learning and big data to increase customer engagement through precise targeted message delivery.
“No other platform is able to maximize reach to 100 percent of audiences across opted-in and non opted-in users, while simultaneously making it easier for marketers to focus on campaign and journey creation,” said a company spokesperson.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Platforms, Smartphones, Technology
The 20 publishers participating in Facebook’s “Instant Articles” platform aren’t entirely unhappy with how things are working, but their feedback isn’t entirely the classic Facebook thumbs up, either.
“Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network,” reports the Wall Street Journal.
Instant Articles lets media companies publish content directly to iPhone Facebook feeds instead of using traditional links to lure users to their own websites.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones
With almost half of all holiday shopping coming from online browsing and buying, are retailers well-prepared to garner the best customer experiences across digital screens? How can retailers grow their business during the busy season and into the New Year?
Persio, a multi-channel marketing and “decisioning” platform, has put together key data from a retailer’s recent holiday campaign through utilizing niche marketing strategies.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of “The State of the Mobile Enterprise Business Application Market,” says the increase in the mobile workforce is radically changing the way business serves and interacts with customers.
“There is tremendous pressure on businesses to make workers more productive,” Luk said. “Throughout 2015, companies rolled out new Mobile, Social, Cloud, and Bid Data Analytics-based business applications to help deal with changing customer, employee, and partner expectations.”
There’s definitely a reason for the growth.
Posted in Announcements, Marketing Strategy, News, Platforms, Smartphones, Technology
A new survey from Smartling has revealed that about half of marketers allocate nothing for multilingual content translation.
Smartling, a translation management software company, polled more than 150 marketers at INBOUND 2015 to learn how marketers target prospects and customers who don’t speak English as their native language.
“Given the global nature of e-commerce and the tremendous revenue opportunities it represents, the results are surprising,” a report summary shared with MMW reads.
Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Smartphones, Technology
“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the company’s digital efforts are generating stunning returns,” says Larry Dignan in a ZDNet piece this week.
Dignan — who calls Starbucks “a digital innovation machine” — thinks enterprises everywhere need to take notice.
What’s Starbucks doing that’s so brilliant?
Posted in Marketing Strategy, Mobile Devices, Platforms, Smartphones, Technology