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Flurry Data Shows Mobile Apps Used Hourly By 20 Million Americans

Mobile app usage continue to reach new highs in the United States. On Thursday, the latest data from Flurry Analytics, which tracks more than 110,000 mobile apps on iOS, Android, Windows Phone, BlackBerry and J2ME, showed that approximately 20 million Americans access mobile applications on an hourly basis between 7:00 a.m. and 11:00 p.m.

Just how big of an audience is that really? Flurry describes this massive user base this way: “That’s already the equivalent of 17 American Idol finales each day, or more than 6,200 American Idol finales per year.”

“Our analysis shows that, compared to relative TV viewing and Internet usage, mobile app usage is higher from 6 am to 6 pm,” the Flurry report reads. “And while the relative percent of television viewers surpasses that of mobile app users during prime-time, mobile app usage continues to climb until 9 pm, exceeding relative Internet usage throughout the prime-time window.”

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Posted in Android, Announcements, iOS, iPhone, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Nokia Ovi Store, Platforms, Predictions, Resources, Smartphones1 Comment

What Percentage of Mobile Apps are Localized?

In its latest report, mobile analytics firm Distimo details the localization of mobile apps and mobile app stores to try and find the percentage of apps that are only popular in one specific country or region, as well as those that are popular on a global level.

The report shows that 27% of the most popular apps in Apple’s App Store for iPhone are only popular in one specific country.  Meanwhile, Nokia’s Ovi Store has the highest proportion of apps published in just one country (29.4%) while the App Store for iPad has the lowest (3.4%).

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Posted in Android, Android Market, Announcements, Apple App Store, BlackBerry, Developer, iOS, IPad, iPhone, Mobile Apps, Mobile Devices, Mobile News, Nokia, Nokia Ovi Store, Smartphones, Tablet Devices, Windows Phone Marketplace1 Comment