Archive | Mobile Devices

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AOL, Microsoft Expand Mobile Advertising Partnership
AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

Mobile Marketing Costs Come into Focus in New Report
Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.
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B-Schools Get an A for Virtual Reality Experiments

B-Schools Get an A for Virtual Reality ExperimentsHeads up on a great story by Lindsay Gellman in the Wall Street Journal this week.

Looks like virtual reality (VR) has the potential to invade even the spaces once reserved for face-to-face interaction: classrooms.

“Schools with far-flung students are turning to avatar-based technology to provide an immersive level of connectivity that goes beyond that of the traditional online forum,” notes Gellman. “Stanford University’s Graduate School of Business in May launched an online certificate program that features customizable avatars for students who attend classes in a virtual space resembling the GSB campus.”

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Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art

Real-Time Marketing ROI Increases, But More Marketers Need to Master the ArtMarketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.

New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons.

Marketers cited “forming customer relationships” (56 percent) as well as event promotion (55 percent). Adding to existing content, increasing social media engagement and reach, complementing ecommerce strategy and identifying new customers and audience segments were also identified by approximately half of the marketers surveyed.

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Is Your Wrist Ready for Advertising?

Is Your Wrist Ready for AdvertisingIs your wrist ready for advertising? The team at PubNative certainly thinks so.

This week, the company — a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web — announced the launch of full support for native ads displayed on the Apple Watch.

With PubNative’s technology, publishers can integrate custom ad formats specifically tailored to the user experience of their app on the Apple Watch, while brand advertisers such as ING-DiBa, a Frankfurt-based bank, are benefitting from customized native integrations on premium inventory.

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Let the Patent Wars Begin! TechIPm Opens Consulting Service for Post-Smartphone Tech

Let the Patent Wars Begin TechIPm Opens Consulting Service for Post-Smartphone TechHere comes a new batch of technology — everything from IoT to virtual reality to drones and robots and more.

Need a patent for that? You will.

That’s why TechIPm — obviously getting a jump on this coming deluge — has announced the addition of a patent research and strategy consulting service.

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Get a Mortgage from the Cloud? You Will, If IBM and Box Partnership Helps Transform the World

Get a Mortgage from the Cloud You Will, If IBM and Box Partnership Helps Transform the WorldTalk of the cloud is everywhere these days — and no, we’re not talking about the forecast for rain.

The cloud is that off-site, out-there place where programs, data, documents, platforms, and more can be accessed and where people are beginning to save and store their own.

Now IBM and secure content platform provider Box want to goose this process along.

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Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions

Dialing Down the ‘Creepy’ CEO Says Snapchat Tops at Reaching Young Without Privacy InvasionsAnybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.

That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.

“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”

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