Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising.
Could it be true that Google is trying to strangle the viability of developers creating apps for Microsoft Corp.’s Windows Phone?
“That what at least some Windows Phone developers believe, with reports over the weekend that ads returns from Google’s AdMob mobile advertising service plummeted off a cliff following the announcement at Microsoft’s Build 2015 conference that the Redmond, Washington-based tech giant was going to make it easier to port Android apps to Windows Phone,” notes a story at Silicon Angle.
Posted in Developer, Mobile Apps, Mobile Devices, News, Platforms, Rumors
There are many ways in which mobile provides convenience, including access to mobile coupons, and even an increased frequency of mobile-only coupons. With the impressive growth in mobile coupon distribution and use in the past few years, eMarketer created their first-ever forecast for companies providing mobile coupons.
Mobile coupon use from 2013 to 2014 grew from 32% to 36.5%. eMarketer’s forecast for companies using mobile coupons as part of their marketing campaign over the next few years is as follows:
Posted in Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Platforms, Technology
Search engines are increasingly getting serious about coughing up mobile-friendly results to users.
Now, on the heels of Google’s plan to up the mobile accessibility, Bing announced it is tagging results links with a “Mobile Friendly” icon.
“Mobile search continues to surge ahead and grow as a percentage of overall internet search queries,” Bing noted in a blog post. “In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing.”
Posted in Announcements, Mobile Devices, Mobile Search, News, Platforms
DialogTech, a provider of call analytics and automation services for the enterprise and agencies, is on hand today at ad:tech San Francisco 2015.
ad:tech San Francisco 2015, an event for modern marketing and media, is setting the stage for DialogTech, which will provide live demonstrations of its Voice360 platform.
DialogTech’s Voice360 platform is a unique suite of applications to control, measure and optimize the impact of phone calls throughout every stage of the customer lifecycle — from discovery to purchase to retention, eliminating critical blind spots for CMOs.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
It sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new partnership with some very serious and exciting potential consequences for the digital advertising space.
This week, the team at Marin Software — provider of a cross-channel performance advertising cloud — shared with MMW details of its new product integration that allows the more than 15,000 companies using HubSpot‘s platform to “align their inbound marketing activities and paid online advertising.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Software, News, Platforms
It’s game over for one executive at Electronic Arts.
According to reports coming to light over the past 24 hours, Electronic Arts’ head of mobile gaming has abruptly departed after two decades of service to the company.
Frank Gibeau’s departure is being called “sudden,” although CNET cites expectations among some analysts that the writing has been on the wall for a while with regard to a possible shake-up in EA’s mobile division.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms
The new “Q1 Device & Demo’s” report from Fluent is out and the data points to some fascinating findings in today’s mobile ecosystem.
Based on the discoveries, drawn from millions of interactions across the Fluent network during the first three months of the year, here’s what Fluent can tell us:
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology